Many site owners still don’t understand that website design and marketing are connected. Without a proper layout, a site can’t give you profit. Design is not only about the interface. It’s a tool that directly affects websites’ performance and position on the market. In this article, you’re going to learn about the importance of a good website for business and why web design is important.
Is Web Design Really Important?
One of the most crucial points to consider during site development is design. When it comes to converting leads into customers, website graphic design is the game-changer. Therefore, you should focus on optimizing every step of your marketing strategy, which includes design. The importance of optimization in good website design is very underrated by many companies. But we want to change it and turn a design into a valuable and useful tool.
A good website design is not only about trendy logos, user-friendly interfaces, and intuitive menus. In this case, we are talking about the absence of navigation errors, the availability of compatible code, and technical problems that few people think about. Here’s how web design impacts content marketing.
Changing even a few features of your web page can dramatically improve your marketing indicators. After all, site design is directly related to conversion. Does bad web design affect bounce rate? Yes, it definitely does.
Successful web design can help to elevate your brand, attract more people to buy your products. It’s simple: consider that you have visited two physical stores with the same products. One of them looks messy and you can’t find the thing you need, and another one has a modern, stylish design that is well-thought and the staff is polite and willing to help you. Which one will you choose? Obviously the option that can satisfy your needs.
In search of information or goods of interest, a user in a couple of hours manages to view more than a dozen sites, and only a few web pages manage to keep users’ attention, somehow be remembered, and, possibly, make them return. What makes a good web design?
You Need a Good Web Design, and Here’s Why
A well-thought-out website design is directly related to effective SEO promotion, and, therefore, to attracting customers and increasing sales. And in this case, the role of a web designer is the main one. Below, we’re going to explain how design is important to the content optimization and what are website design benefits.
It enhances usability
Website design importance is a priority. It has a big impact on the experience of users. Ensuring your site is as fast as possible, navigation simple and easy to use, content is ordered and personalized for each visitor are essential for creating a good site with a proper interface.
Convenience is an extremely important aspect that must be considered carefully. There is no point in launching a website if the user cannot make basic interactions with it. Therefore, when developing a design, one should remember that it should not only be stylish and beautiful but also easy to navigate and use.
It eases navigation
It doesn’t matter what your business area, product, or service is. Your site only has 10 seconds to impress your visitor. After the expiration, a person will either continue to study the site or lose interest in it.
A good website design brings benefits: it informs the visitor about where they are, what can be done here and why it is worth staying quickly and clearly. To make your site better than the competition and rank higher in search results, start by making it better for your visitors.
You need to understand: if you overload a resource with widgets, animations, and videos, its loading speed will drop. And when the site loads slowly, the visitor does not have the patience to wait: they will simply leave your site.
It improves conversion
The lifeblood of any profitable online business is the conversion rate. If you cannot convert casual visitors into customers, then all of these marketing efforts are considered wasted and unsuccessful.
You, as a site owner, must take into account the desires and needs of the target audience. Only in this way you can create positive conditions to ensure the systematic growth of targeted traffic and a sufficient level of bounce rate. When a person needs a product or service, they go online and see thousands of websites. Which one is going to be the one that gets an order? It will be a site that has simple navigation, a simple interface, and quick order processing.
In today’s highly visual marketplace, great web design is essential. In just a few seconds, the look and feel of your site can help a user decide whether to stay or click that back button. Your website design should be psychologically appealing. It should be able to convert visitors to customers. To develop strong marketing strategies, website owners must focus on developing successful designs. The influence of design should stand out above anything that generates sales. Good design will also attract visitors and increase your online presence. This will help you get the word out of the company and give you the best chance of getting noticed.
Don’t forget about the mobile-friendly design. According to the latest research, users spend more than half of their time on the Internet using smartphones and tablets. The lack of adaptive design causes mistrust among almost 95% of users.
Mobile internet usage has grown by 500% over the past 10 years. This means that the majority of visitors access web resources from mobile devices. At the same time, modern trends in website design take into account that most often mobile users hold their devices in one hand, flipping through the pages with their thumbs. Make sure that your website design is adapted to be viewed in this way: buttons, menus, tabs, and other elements should be easy to use.
A poorly adaptive resource is a sales killer. Without the mobile version, the page is displayed incorrectly on small screens of smartphones, it is extremely difficult to interact with the content, and to buy something.
It boosts your SEO
Search engine optimization is a process of increasing your organic visibility through various methods. Since over 95% of online activities start with search engines, you have to make sure that the site is visible and available for a potential customer. Any design changes you make to your website will affect your SEO performance both positively and negatively. Therefore, a good website design should take into account structure and navigation, aesthetics, content, and metadata.
Behavioral factors are the ones that most affect the overall vibe of a site when it comes to its relationship to SEO. Online shops, portals, and blogs with a harmonious range of colors, well-chosen fonts, and graphic elements are perceived by visitors as reliable. And then you will learn about what actions are performed in the first place so that the impact of site design on promotion is positive.
It creates your business’ first impression
Website design forms the attitude of users to your company, products, and services offered. Potential customers can be put off by an aggressive and ugly design, even though your commercial proposal will be quite competitive and attractive to consumers. The pleasant design of the web resource, in turn, contributes to the manifestation of interest in goods and the company’s reputation.
Enhances customer service and satisfaction
Smart minimalism, simplicity of lines and shapes, absence of unnecessary details allow the user to navigate faster without being distracted. People quickly get used to the service that makes their life easier. To make life easier for the visitor of your resource, it is worth using signs and icons that they understand: standard social media buttons, a shopping cart for adding products, a magnifying glass for searching, etc.
Make sure that the content on your site is not posted chaotically. If the owner could not even put things in order on their web resource, then can you trust them when buying any goods? Do they correspond to the declared characteristics, will they be delivered on time (and will they be at all)? This is what the user will think and, most likely, prefer to leave the site. Therefore, the presentation of information must be thought out. This applies to both the design in general and the presentation of individual blocks. If the user is interested in specific characteristics of the product, and they will be hidden somewhere in a continuous stream of text, then it will be very difficult to find these characteristics.
It improves speed
When it comes to user experience, site speed is probably one of the most important factors. If your design uses large images and other elements that slow it down, this will have a negative impact on your potential clients. Some of the ways to increase this download time include full site review and file compression. You must remember that the main goal of your site is to satisfy your users.
Summing It Up
All of the points above explain why website design is important. Web design should reflect the concept of an enterprise or company and meet user expectations. One of the main benefits of a good website design is recognition. Once a user is satisfied with your service, they will probably come back again and advise their friends and family. So, investing in skilful designers makes sense as long as you understand the benefits to having a good website design for business.